GSK 50th Anniversary
As Global CDs on GSK Respiratory at McCann London - we created an interactive experience to celebrate their 50th anniversary.
We worked with Territory Studio, the designers behind Bladerunner 2049, to create a timeline film that stole the show at the European Respiratory Society in Madrid.
Then, we designed a world-first 8m x 6m curved ‘deep breath’ wave screen to play the film on and deliver a truly immersive experience - that encapsulated GSK’s brand promise of helping the world to live every breath.
Over 11,000 doctors came to the stand.
Winner at ‘PM Society Awards’.
Voted ‘Best Stand’ at ERS Congress.