Samsung London Olympics
Luke worked on Samsung’s London Olympic campaign ‘Take Part’ at Cheil Worldwide. He wrote this TV spot featuring David Beckham literally kicking off the games and then shot it with 3x Oscar Winner Emmanuel ‘Chivo’ Lubezki across Los Angeles, Delhi and Mexico City. Tough but fun shoot.
Voted UK’s favourite London Olympic TV ad.
Fun fact: David Beckham has pie and eels on his rider.